Weetabix - The Weetabix Week: turning a barrier into a benefit
Giselle Okin and Roisin Robothan-Jones
Despite a 40% penetration in households, Kellogg’s the producer of the cereal, Weetabix, decided to reinvent the message of its advertising to increase growth and price whilst retaining penetration.
| Agency: WCRS | Authors: Giselle Okin and Roisin Robothan-Jones |
Weetabix – The Weetabix Week: turning a barrier into a benefit
1. EXECUTIVE SUMMARY
This paper demonstrates how a 75 year old, well-known, well-loved cereal brand used advertising to engineer a step...
