Weetabix - How Weetabix profited from energetic brand advertising

This paper outlines how advertising helped take Weetabix to number one in value terms in ready to eat cereals.
Agency: FCB LondonAuthors: Nick Alford, Louise Burrows, Justin Pahl and Kit Fordham

How Weetabix Profited from Energetic Brand Advertising to become the Best Selling Cereal in the UK

1. INTRODUCTION

This paper will demonstrate how a change in brand and advertising...