Weedol - Looking on the Bright Side of Death

TV campaign for Weedol weedkiller, based on the insight that for gardeners, zapping weeds (which they hate) is enjoyable.
Agency: DDB LondonAuthor: Alex Huzzey

Weedol – Looking on the Bright Side of Death

INTRODUCTION

Weedkiller advertising has typically been utterly rational, simply a matter of pointing out how well the product works. In the case of Weedol, this presented...