Weedmaps: #SaveBrockOllie

Weedmaps, a tech company that serves the legal marijuana industry, created a public relations campaign #SaveBrockOllie, after being barred from Super Bowl advertising in the United States.

The situation

The 2022 Super Bowl broadcast featured ads for beer, hard seltzer, crypto, sports betting and other mature themes and products. And yet, despite this year's Super Bowl taking place in California — where cannabis has been legal recreationally...

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