Wee yet mighty: Latin America's kids. Consumption and influence

Children are direct consumers of a series of products, in addition to influencing the purchase of certain products and services consumed in their homes.

Wee Yet Mighty: Latin America's Kids

Consumption and influence

Mónica La Madrid Markwald, La Madrid y Asociados, Argentina

Telma Urich Markwald, La Madrid y Asociados, Argentina

CHILDREN AS CONSUMERS

Today's generation of child consumers is altogether...