Wee yet mighty: Latin America's kids. Consumption and influence

Telma Urich and Mónica La Madrid

Children are direct consumers of a series of products, in addition to influencing the purchase of certain products and services consumed in their homes.

Wee Yet Mighty: Latin America's Kids

Consumption and influence

Mónica La Madrid Markwald, La Madrid y Asociados, Argentina

Telma Urich Markwald, La Madrid y Asociados, Argentina

CHILDREN AS CONSUMERS

Today's generation of child consumers is altogether...

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