WeCapital: Data Tienda

We Capital, a consortium, launched a campaign in Mexico to rebuild credit histories for low-income women, increase visibility of gender equality, strive for economic autonomy and empowerment for women and promote financial inclusion.

Campaign video: WeCapital – Data Tienda

Read the full campaign case study

Selected creative: WeCapital – Data Tienda


Creative Agency: DDB Mexico City Ad Production: Jesús Almazán Chief Creative Officer: Diego Ortiz Chief Executive Officer: Juan Isaza Chief Financial Officer: Silvana Carreño Creative Director: Gerardo Méndez / José Hernández / Marcos López / Rodrigo Alonso Zúñiga Digital Creative Director: Chantal Silva Production Director: Jesús Almazán / Vianey Moreno VP of Operations: Montserrat Villafañe VP of Strategic Planning:Sergio Briseño...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands