WeCapital: Data Tienda

We Capital, a consortium, launched a campaign in Mexico to rebuild credit histories for low-income women, increase visibility of gender equality, strive for economic autonomy and empowerment for women and promote financial inclusion.

Campaign video: WeCapital – Data Tienda

Read the full campaign case study

Selected creative: WeCapital – Data Tienda

Credits

Creative Agency: DDB Mexico City Ad Production: Jesús Almazán Chief Creative Officer: Diego Ortiz Chief Executive Officer: Juan Isaza Chief Financial Officer: Silvana Carreño Creative Director: Gerardo Méndez / José Hernández / Marcos López / Rodrigo Alonso Zúñiga Digital Creative Director: Chantal Silva Production Director: Jesús Almazán / Vianey Moreno VP of Operations: Montserrat Villafañe VP of Strategic Planning:Sergio Briseño...

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