WeCapital: Data Tienda

We Capital, a consortium, launched a campaign in Mexico to rebuild credit histories for low-income women, increase visibility of gender equality, strive for economic autonomy and empowerment for women and promote financial inclusion.

Campaign video: WeCapital – Data Tienda

Selected creative: WeCapital – Data Tienda


Creative agency: DDB Mexico CityAccount Executive: Rodrigo Morales CanteroAgency Producer: Vianey Moreno VelazquezChief Creative Officer: Diego OrtizChief Executive Officer: Juan IsazaChief Operating Officer: Montserrat Villafane MolinaCreative Director: Gerardo Mendez Palma / José Manuel Hernández Cárdenas / Marcos Guadalupe López Barba / Rodrigo Alonso Zúñiga WebberDeveloper web: Roberto Vargas GómezDigital Creative Director: Evelyn Chantal Silva ZúñigaProducer: Jesús Almazán CollazoVP Strategic Planning:Sergio Briseño...

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