WeCapital: Data Tienda

We Capital, a consortium, launched a campaign in Mexico to rebuild credit histories for low-income women, increase visibility of gender equality, strive for economic autonomy and empowerment for women and promote financial inclusion.

Campaign video: WeCapital – Data Tienda

Selected creative: WeCapital – Data Tienda


Creative agency: DDB Mexico CityAccount Executive: Rodrigo Morales CanteroAgency Producer: Vianey Moreno VelazquezChief Creative Officer: Diego OrtizChief Executive Officer:...

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