Webnography: A New Market Survey Technique – Space Turning Into Virtual Territory
Manuel BarberenaPearson, Mexico
Maria Elena LeónFactory Ideas, Mexico
Nowadays there are thousands and thousands of Internet users known as cyber users, of which 170,000 are Latin American and 30 million are Mexican. Internet demand is growing constantly according to the 2009 study “Habits of Internet Users” by the Asociación Mexicana de Internet (AMIPCI, the Internet association in Mexico).
Through this study we know that Mexican cyber users live in urban areas as well as rural areas. We also know that nine million have personal...