Webnography: A New Market Survey Technique - Space Turning Into Virtual Territory
Manuel Barberena and Maria Elena León
Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed.
Webnography: A New Market Survey Technique – Space Turning Into Virtual Territory
Manuel BarberenaPearson, Mexico
Maria Elena LeónFactory Ideas, Mexico
INTERNET USE
Nowadays there are thousands and thousands of Internet users known as cyber users,...