WebmeterTM. Internet audience measurement for media planning

Enrico Verhulst, Rob Molenaar and Marion Appel

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique audiences of the larger Dutch websites.

Webmeter™

Internet Audience Measurement for Mediaplanning

Rob MolenaarMSN and Chairman, STIR (Internet Advertising Society), Netherlands

Enrico VerhulstDevelopment, Nedstat B.V., Netherlands

Marion AppelMedia Research, Intomart GfK, Netherlands

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