Webmeter, wherever you are - first results and learnings

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals’ internet behaviour from any browser, be it at home, at work, school or any other location.

Webmeter, wherever you are - first results and learnings

Sebastiaan MoesmanReddion and TC STIR, Netherlands

Camiel Camps and Marion AppelIntomart GfK, Netherlands

INTRODUCTION

Internet audiences in the Netherlands are now measured in a unique panel survey,...