Weblogs and the quest for trendsetters: a new approach to recruitment

Serguie Cheikhetov

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development.

Weblogs and the quest for trendsetters: a new approach to recruitment

Serguie Cheikhetov O+K Marketing + Consulting, Russian Federation

INTRODUCTION

The marketing studies of trendsetters' lifestyles have recently become required reading. The logic of clients...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today