Weber Shandwick: Home Country as Stakeholder – The Rising Geopolitical Risk for Business Leaders

Weber Shandwick, a marketing communications firm, investigated company executives' perceptions of the relationship between company goals and their home country's national security or economic interests.

Our Inspiration: The Unspoken Stakeholder

COVID-19 accelerated global vs national priorities

When we set out to design this study in mid-2020 amid the throes of COVID-19 uncertainty, we watched as the pandemic super-charged conversations among corporate...