Weber Shandwick: Home Country as Stakeholder – The Rising Geopolitical Risk for Business Leaders

Weber Shandwick, a marketing communications firm, investigated company executives' perceptions of the relationship between company goals and their home country's national security or economic interests.

Our Inspiration: The Unspoken Stakeholder

COVID-19 accelerated global vs national priorities

When we set out to design this study in mid-2020 amid the throes of COVID-19 uncertainty, we watched as the pandemic super-charged conversations among corporate leaders about the role of business in the world. In the face of a truly global pandemic, COVID-19 heightened corporate leaders' determination to solve global problems, rise to global challenges, unite around global values, and deliver global value – from The Davos Agenda's focus on stakeholder capitalism based on a fundamentally "global economy" in service of "people and planet," to the rise of Environmental, Social...

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