Weber: A Big Idea That Stuck

Jinna Chirapathama

Adhesive brand Weber Super Glue grew positive engagement and sales in Thailand with an online film starring a gecko superhero that capitalised on the popularity of Marvel movies.

Campaign details

Brand: WeberBrand owner: The Saint-Gobain GroupEntrant company: Yell Advertising - ThailandMarket: AsiaSector: Household & domesticMedia channels: Social mediaBudget: Up to 500k

Executive summary

In Thailand, glue is a common product for many...

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