Web Strategies for the Pharmaceutical Industry
Bonny Brown Vividence Corporation
The web is a vital component of the marketing strategy of any pharmaceutical or healthcare-related company. Consumers turn to the Internet for medical information, often seeking out specific brand-name drug sites and, if satisfied, use this information to request specific drug names from their physicians, increasing sales for pharmaceutical companies. Of the study sample, 45% reported to have visited a specific drug website in the past.