Web strategies for the pharmaceutical industry

Vividence studies reveal that exposure to effective pharmaceutical websites increases consumers’ likelihood to request specific prescription drugs from their physicians.

Web Strategies for the Pharmaceutical Industry

Bonny Brown Vividence Corporation

The web is a vital component of the marketing strategy of any pharmaceutical or healthcare-related company. Consumers turn to the Internet for medical information, often seeking out specific brand-name drug sites and, if satisfied, use this information to request specific drug names from their physicians, increasing sales for pharmaceutical companies. Of the study sample, 45% reported to have visited a specific drug website in the past.

Single Visit to Drug Site Increases Prescription Prospects by Over...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands