Web mining - hotel brands, loyalty programmes and the frequent traveller

Tom Anderson and Jesse Chen

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible.

Web mining – hotel brands, loyalty programmes and the frequent traveller

Tom Anderson and Jesse ChenAnderson Analytics, LLC United States

INTRODUCTION

Importance of Web Mining

In the new information age, where any customer can become a brand evangelist...

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