Web 2.0, social networks and the future of market research

Market Research is often accused of failing to provide the insights sought by our clients, and in an increasingly complex society we are challenged to embrace a different model of thinking with different principles at its centre.
  

Web 2.0, social networks and the future of market research

Mike Cooke and Nick BuckleyGfK NOP

THE PRESENT

The last few years have been marked by an increasing number of articles written by eminent market researchers concerned with the future of...

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