Web 2.0 market research: how can market research profit from new interactive technologies and services?

This paper investigates the advantages and disadvantages of using internet forums for market research.

Web 2.0 market research: how can market research profit from new interactive internet technologies and services?

Otto HellwigRespondi AG, Germany

Harald MarkutOpinions Online Panelservice, Austria


Web 2.0 is a generic term to describe a whole series of interactive technologies and services on the Internet. New technology has made it possible to personally shape Internet applications that until now have been static. The term 'Web 2.0 services' describes those applications that promote interaction between Internet users. These applications can be categorized into information systems, knowledge systems, social networks and virtual worlds. Popular examples of these categories...

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