Web 2.0 market research: how can market research profit from new interactive technologies and services?

This paper investigates the advantages and disadvantages of using internet forums for market research.

Web 2.0 market research: how can market research profit from new interactive internet technologies and services?

Otto HellwigRespondi AG, Germany

Harald MarkutOpinions Online Panelservice, Austria

MARKET RESEARCH 2.0

Web 2.0 is a generic term to describe...

Not a subscriber?

Schedule your live demo with our team today