Web 2.0 Capturing Real-Life Insights: The Narval Method and its Application to the Automotive Industry
Diouldé Chartier, Laetitia Ricci and Frédéric Lefebvre-Naré
The Web 2.0 (also called participative Web) provides a huge pool of experiences and views delivered unprompted and unrelated to inquiries.
Far from the so-called web opinion leaders (bloggers, hyperactive buzzers, etc.), millions of ordinary people connect to exchange tips and thoughts, looking for answers to their real-life questions from peers who have already experienced a particular situation.
These low-key conversations give evidence of the opinions and choices that (so much more numerous)...