We got a crush on you(th)! involving influential Gen Y'ers from 15 global cities to learn why something is cool

Generation Y (aged 15-30) is the most marketing savvy generation ever, much larger than the previous generation X, and with an impact on society that will soon surpass that of the extensively documented Babyboomers.

We got a crush on you(th)! involving influential Gen Y'ers from 15 global cities to learn why something is cool

Simona Sbarbaro, Joeri Van den Bergh, Elias Veris and Tom De RuyckMTV Networks, Italy and InSites Consulting, Belgium

IT’S SO UNCOOL TO...

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