We love our Lamb: How staying true to a long term strategy in tough market conditions delivered a seventy-fold return on investment

Samantha Reading

This case is about how Meat & Livestock Australia (MLA) and its agency BMF delivered a significant return on a modest advertising investment from lamb producers.

'We Love Our Lamb'

How Staying True to a Long Term Strategy in Tough Market Conditions Delivered a Seventy-fold Return on Investment

EXECUTIVE SUMMARY

This case is about how Meat & Livestock Australia (MLA) and its agency BMF delivered a significant...

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