We Have Wired The World, But Unplugged Our Brains
David Smith CEO, DVL Smith Ltd, United Kingdom.Andy Dexter Managing Director, DVL Smith Group, United Kingdom. andJonathan Fletcher Director, DVL Smith Group, United Kingdom.
MAN AND MACHINES
At the ESOMAR Congress 2000 the emphasis has, quite rightly, been placed on examining how emerging new information technology – the internet and the ability to network information worldwide – is changing the face of how we operate as market researchers. But we know from many experiences that in bringing about successful change, technology alone is rarely the...