We have wired the world, but unplugged our brains
Jonathan Fletcher, Andy Dexter and David Smith
This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information.
We Have Wired The World, But Unplugged Our Brains
David Smith
CEO, DVL Smith Ltd, United Kingdom.Andy Dexter
Managing Director, DVL Smith Group, United Kingdom.
andJonathan Fletcher
Director, DVL Smith Group, United Kingdom.
MAN AND MACHINES
At the ESOMAR Congress...
