We can’t run away from the ethical debates in marketing

The ethics of negative product placement in advertising is just one of the scenarios flagged up in this article about the moral minefield that marketers have to navigate.

We can't run away from the ethical debates in marketing

Rory Sutherland

A few of us were discussing the newly liberalised product placement regulations, and began musing on the ethics of negative product placement – whereby you would pay broadcasters...

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