We cannot diagnose the patient's illness, but experience tells us what treatment works

Describes a new analytical approach to building `what if' scenarios using customer satisfaction data collected through market research surveys.

'We Cannot Diagnose the Patients Illness but Experience Tells us What Treatment Works'

Eric Willson  Digitab  and Tim Wragg  Taylor Nelson Sofres

SYNOPSIS

Having spent a lot of money collecting data to better understand the satisfaction...