Campaign details
Brand: NHSBrand owner: Government of UKEntrant company: MullenLowe Group - United KingdomIdea creation: MullenLowe LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Mobile & apps, Radio & audio, Websites & microsites, Search marketing, Livestreaming, Social media, Programmatic display, Content marketing, Video on demand, Online video, Online displayBudget: 5 - 10 million
Executive summary
This is the story of how England’s National Health Service, launched its We Are The NHS campaign, Then, Now, Always, with a call to the nation to join its most...