WazirX NFT: Power your future

WazirX, an Indian crypto-currency exchange, increased awareness and sales of NFTs for its NFT Marketplace by advertising NFTs to creative communities with popular artists.

Objectives & Challenges

A major challenge faced by WazirX NFT Marketplace was that at the time of launch, there was no captive userbase that understood the concept. On the other hand, digital assets like cryptocurrencies were already fighting their battles for recognition and acceptance with the users and the government. Hence, this negativity was rubbed off on the NFT space also, creating doubts and reluctance.

Keeping this situation in mind, the brand started out with the vision - to be the pioneers of bringing India at par the rest of the world in the arena of non-fungible tokens. With the...

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