Wayside Pulpit: Separate Surveys are the Only Cure for NRS's Current Woes

Bob Hulks believes that the only solution to the misgivings to the National Readership Survey being voiced by both newspapers and magazines is to separate it into two.

Wayside Pulpit

Separate Surveys are the Only Cure for NRS's Current Woes

Bob Hulks, Alban Hulks Research

They say the road to hell is paved with good intentions which, to veteran industry research observers, applies perfectly to the National Readership Survey....