Wayside Pulpit: Fragmentation

Jay Waters makes a plea for ad people to stop moaning about fragmentation of media and recognise it many opportunities.

Fragmentation

Wayside Pulpit

Jay Waters Luckie & Company

I'm sick of ad people moaning about fragmentation. Audience fragmentation is doing this or that or is why we can't do this. Things would be great without this fragmentation.

Show me someone moaning...