WaterWipes: Early Days Club

Waterwipes, a brand of baby wipe, launched the Early Days Club to support new parents in the UK and Ireland during the COVID-19 lockdown.

Overview

It's hard to imagine a more vulnerable position than that of first-time new parents in Lockdown. From having to attend pre-natal sessions alone to being stripped of vital family support networks and direct contact with HCPs during those fretful...