Water Safety New Zealand: Personalising danger

NGO Water Safety New Zealand fused historical, real-time and future data to build a predictive model based on water danger zones and reduced deaths from drowning among its male target group to zero.

Campaign details

Brand: Water Safety New ZealandBrand owner: Water Safety New ZealandAgency: FCB New ZealandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Mobile & apps, Search marketing, Social mediaBudget: Up to 500k

Executive...

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