Waste Awareness

David Lyle, Julie Anne Bailie, Andrea Carrigan and Dawn Reid

Waste Management is not an attractive subject or message, and it takes a strong idea to turn this into something entertaining, informative and emotionally relevant.
Agency: Lylebailie InternationalAuthors: David Lyle, Julie Anne Bailie, Andrea Carrigan and Dawn Reid

Waste Awareness

INTRODUCTION

Think of the last thing in the world you find yourself thinking about. Or would ever find interesting. Think of the last thing in the world you would bring up with friends at a party or in conversation as an ice-breaker. Now think of an ad campaign that takes this non-issue and transforms it into a big issue; positions it as top of mind, socially important, and persuades you to act differently with it and towards it.

It's Rubbish.

Or more...

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