Washington Focus

Daniel L. Jaffe

Discusses regulatory issues and dangers facing U.S. advertisers: possible limits to the advertising tax deduction, obesity and marketing food to children, alcohol advertising.

Washington Focus

Deja vu over again

Daniel L. Jaffe Association of National Advertisers

Congress and most state legislatures will be re-convening this month. This should remind us all of Will Roger's famous and only half-joking remark that, 'nobody's life, liberty or property is safe when the legislature is in session.' More importantly, 2004 is a Presidential election year, which, inevitably, will further intensify the political spotlight on the advertising business.

While the economy is improving, lawmakers at every level of government still face difficult economic pressures. Unfortunately, advertising deductibility is too ...

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