Washington Focus: The Slippery Slope Is Real

In this regular update of legal and ethical issues current in the USA, the author discusses the privacy and tobacco debates of June 1998.

Washington Focus

The slippery slope is real

Daniel L. JaffeANA

Now that the Cold War is over, many politicians believe that the threat to America is from within our own borders. They point to music videos, to Jerry Springer and 'trash' talk TV, to cyberporn and the abuse of drugs, tobacco and alcohol as symptoms of cultural erosion. Increasingly, they blame media and advertising for our social ills.

The Left and the Right agree on little, other than that our children need more protection.

The American Medical Association has alleged, for example, that from alcohol abuse to youth violence,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands