Washington Focus: The Heat is On

Daniel L. Jaffe

The author discusses privacy issues prevalent in the USA in late 1999. He argues that self-regulation is absolutely vital if online commerce is to grow.

Washington Focus: The Heat Is On

Daniel L. JaffeANA

In recent months, the government has undertaken three major initiatives aimed at protecting: children's privacy on the Internet, financial privacy, and the privacy of health information.

Now, there is a strong likelihood that regulators and legislators will turn next to database and target marketing practices of many industries. With greater intensity than ever, consumers and advocates are demanding to know how personal data is used, how it would be shared with third parties, and whether the information compiled about them is accurate.

Consumers and advocacy groups are growing increasingly concerned...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands