Washington Focus: Success And Challenges

In this regular update on legislative and ethical issues affecting advertising in the USA, the ANA representative discusses privacy, prescription drug advertising, media content and the Lorillard ruling (rescinding a ban on tobacco advertising).

Washington Focus 

Successes and Challenges

Daniel L. JaffeANA

From privacy issues to prescription drug advertising to First Amendment rulings in the courts, 2001 has been a year of major challenges and successes for the advertising industry. Key areas of activity include:

  • The launch of the Privacy Leadership Initiative (PLI) and the publication of several key economic studies demonstrating the value to consumers and the economy of the free flow of information. These studies can be...

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