Washington Focus: Privacy and Media Violence Issues Heat Up

Daniel L. Jaffe

A recent survey presented to the Federal Trade Commission shows that many companies are responding to the ANA's urging to post privacy policies on their Internet sites, but the ANA urges that more is needed if self-regulation is not to be replaced by mandatory privacy protection.

Washington Focus

Privacy and media violence issues heat up

Daniel L. Jaffe, ANA Washington Office

Hard work pays off. For months, ANA, June 1999many of our member companies, and others in the business community have urged online advertisers and marketers to post privacy policies on their web sites or face the wrath of government.

Privacy assurance, we have emphasized, is crucial if consumers are to fully accept the Internet as a major marketing medium. And legislators and regulators demand this consumer protection.

Now, a recent privacy survey presented to the Federal Trade Commission demonstrates that industry is...

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