Washington Focus: Of Taxes and Privacy

Daniel L. Jaffe

This ANA executive discusses legislative issues prevalent in the USA in March 2000 - principally tax deductibility of advertising funds, and on-line privacy for Internet users.

Washington Focus of Taxes and Privacy

Daniel L. Jaffe, ANA Washington Office

For many years, it’s been accepted wisdom that advertising taxes aren’t proposed in good economic times. Government usually turns to ad taxes when a downturn creates pressure for new revenue. That idea was turned on its head, however, when two presidential candidates – one a liberal Democrat, the other, a conservative Republican, each proposed cutting advertising tax deductibility.

Each embraced the idea that ad tax deductibility, a bulwark of our free market economy, is somehow a form of ‘corporate welfare.’ They also want to streamline the...

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