Washington Focus: If You Can't Take The Heat

Updates the continuing battle against regulation hostile to advertising and the ANA's continuing watch on this.

Washington Focus

If You Can't Take The Heat

Daniel L. Jaffe ANA

Sometimes, a government agency can't take the heat. That's what happened soon after the Bureau of Alcohol Tobacco and Firearms (ATF) announced that it would permit two qualified health statements on wine labels.

The new labels state:

  • 'The proud people who made this wine encourage you to consult your family about the health effects of wine consumption,' and
  • 'To learn...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands