Washington Focus - Childproofing the marketplace

Daniel L. Jaffe

Reviews current attempts by legislators and lobbyists, in the U.S. and elsewhere, to restrict children’s exposure to advertising in order to protect them from undesirable influences (including tobacco, junk food, as well as violence and indecency).

Washington Focus

Childproofing the Marketplace

Daniel L. JaffeANA Washington Office

FALLOUT

Advertisers face a serious new threat — the sweeping effort to “childproof” speech in our society. Janet Jackson's “wardrobe malfunction” has created major political fallout.

Across the political spectrum, policymakers and advocacy groups are characterizing a wide-range of speech as seriously harmful to minors. Furthermore, these harmful categories no longer solely relate to age-sensitive products like tobacco and alcohol. Now these attacks are rapidly expanding to various food products and even violent programming.

Government leaders are responding aggressively. The Federal Communications Commission, for example, imposed major fines against...

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