Washington focus - a taxing time

Daniel L. Jaffe

In this article Daniel L Jaffe of the Association of National Advertisers outlines the tax threats that may affect the U.S.

Washington focus

A taxing time

Daniel L. JaffeANA Washington Office

For years, a strong economy shielded advertisers from efforts to tax advertising. Those days are unfortunately over.

As a result of the serious budget shortfalls facing most state governments, the advertising community faces significant new challenges in many state capitols. In the first six months of this year, acrosstheboard taxes on advertising were proposed or discussed in 12 states. Productspecific restrictions were introduced in three additional states. In total, this comprises an unprecedented number of advertising tax initiatives.

Although none of these broad proposals passed, two states have approved...

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