Wash&Go – Best of Traditions
Client: Procter & GambleBrand: Wash&GoCampaign: Best of TraditionsCategory: FMCG
SUMMARY
In 2007, Wash&Go, the long time mid tier shampoo leader, was competing in an overcrowded Balkans market where the middle priced...
Wash&Go – Best of Traditions
Wash&Go was the long-time mid-tier shampoo leader in the Balkans, but was finding itself competing with both a growing premium and lower tier market.
