Wash&Go - Mum gets it again
Elena Ionita and Razvan Matasel
After four years of communicating to Romanian consumers its scientific ingredients and competitve price offers, Wash&Go was facing pressure from copycat brands and needed to find an emotional and distinctive promise and positioning.
Wash&Go – Mum gets it again
Planned by: Elena lonita, Razvan MataselAgency: Leo Burnett, Target SA
This paper illustrates the rollercoaster journey from a cliched haircare category promise to a proposition able to move hearts (and literally squeeze...