“Washed Green” or “Transparent Grey”? Understanding why honesty pays off in environmental communication
Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso and Marco Pichierri
Looks at how companies generally inform consumers about their pro-environmental actions by highlighting the benefits deriving from such actions rather than the problems that the same actions address in the interest of building an image of environmentally responsible corporate citizens.
Net zero marketing
This article is part of a series of articles from the WARC Guide to net zero marketing. Read more
How effective is corporate environmental communication?
Communication specialists often assume that informing consumers about companies’ environmental...
