Warner-Lambert Company: Schick Tracer Fx campaign

In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation.

Warner-Lambert Company: Schick Tracer Fx campaign

Sarah Milstein

Overview

In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation. The product was targeted...