Warner Brothers Inc.: Batman campaign

During the 1989 filming of the Warner Brothers feature film Batman, actress Kim Basinger, who played the photojournalist and Bruce Wayne's romantic interest, Vicki Vale, commented, "It'll be an event instead of a movie." From a marketing perspective she could not have been more right.

Warner Brothers Inc.: Batman campaign

William Baue

Overview

During the 1989 filming of the Warner Brothers feature film Batman, actress Kim Basinger, who played the photojournalist and Bruce Wayne's romantic interest, Vicki Vale, commented, "It'll...