Warner Bros. UK Distribution: Bringing entertainment home

Entertainment company Warner Bros (WB) used real-time streaming data from Amazon Prime to boost digital purchases of titles from its Home Entertainment catalogue during lockdown in the UK.

Campaign details

Brand: Warner Bros. UK DistributionBrand owner: Warner Bros. UKLead agency: PHD UKContributing agencies: Amazon UK, Warner Bros. UKMarket: United KingdomSector: Films & moviesMedia channels: Online video, Search marketing, Social mediaBudget:...