Warner Bros. Discovery looks to bring alternative currencies to the upfronts

Stephen Whiteside

Warner Bros. Discovery, the media company, is among the video-centric media companies looking to make alternative currencies part of upfront negotiations in the US, in reflection of how viewer habits are evolving.

This article is part of the May 2023 Spotlight US series, ‘The upfronts – what they mean in 2023’ Read more

Warner Bros. Discovery is among the major media players which are looking to bring alternative currencies to the upfronts as it seeks to fully capture...

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