Wardah: Heart to heart

Wardah, the cosmetics brand, wanted to own the Ramadan moment to strengthen its position as pioneer of Halal cosmetics in Indonesia.

Campaign details

Brand: WardahLead Agency: Dentsu IndonesiaRegion: APAC

Strategy

Objective

Wardah has always been an iconic flagbearer of grace and feminism for Indonesian women. Its values have inspired generations of women, translated into their communications...