Wardah: Colorfit ultra light – colors that fly me to Korea

Wardah, the cosmetics brand, launched a limited edition of its best seller lipstick in Indonesia.

Campaign details

Brand: WardahLead Agency: Dentsu IndonesiaRegion: APAC



Dominating Lip Make-Up Category Digitally for Wardah

In March 2021, Wardah launched a limited edition of its best-seller line-up, Colorfit Ultra Light Matte Lipstick - Korean Limited Edition, riding the Korean Wave in Indonesia that posed the country to be Top 3 of 20 countries that have the biggest enthusiasm in K-pop. The collection consists of five different color shades: namely, Romantic Namsan, Stunning Seoul, Sunkissed Jeju, Autumn Nami, and Upbeat Hongdae - which are the popular visited cities in South Korea for vacation -...

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