Wardah: Bergerak hidupkan harapan

Wardah, a cosmetics brand, launched a campaign in Indonesia to rise against adversity, be grateful, re-celebrate Ramadan with solemnity and inspire hope to those who have been challenged during the pandemic.

Campaign details

Brand: WardahAgency: PHD IndonesiaRegion: APAC

Strategy

Objective

As a country with the largest Muslim population in the world, Indonesia holds Ramadan month as one of the most celebrated moments. However, with Covid-19 pandemic, we had to...

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