Wardah: Bergerak hidupkan harapan

Wardah, a cosmetics brand, launched a campaign in Indonesia to rise against adversity, be grateful, re-celebrate Ramadan with solemnity and inspire hope to those who have been challenged during the pandemic.

Campaign details

Brand: WardahAgency: PHD IndonesiaRegion: APAC

Strategy

Objective

As a country with the largest Muslim population in the world, Indonesia holds Ramadan month as one of the most celebrated moments. However, with Covid-19 pandemic, we had to face our toughest Ramadan yet.

Three years have passed. People lost jobs and opportunities. Even worse, many also lost their families and friends to the virus.

As the Pioneer of Halal Cosmetics in Indonesia, Wardah wanted to inspire hope for Indonesian Muslims, especially during Ramadan.

Introducing the Bergerak Hidupkan Harapan campaign (Move to Inspire Hope), Wardah invites...

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