Wardah: Advanced beauty tech

Wardah, a makeup and beauty brand, launched a campaign in Indonesia to present a safer, hygienic solution to consumers who wanted to do makeup trials during the COVID-19 pandemic.

Campaign details

Brand: WardahAgency: Omnicom Media GroupRegion: APAC

Strategy

Objective

The Covid-19 pandemic have significantly impacted the beauty industry. For obvious reason, people weren't allowed to try product testers directly on their skin. Moreover,...

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